Jacquemus Arrives in London: A Touch of Southern France in Mayfair

Simon Porte Jacquemus, the designer who brought us the micro-bag and oversized hats, has finally opened his first flagship store in London. Located on New Bond Street in the heart of Mayfair, the boutique is a celebration of the brand's signature aesthetic: a blend of Southern French charm, minimalist design, and playful details.

A Mediterranean Oasis:

Step inside and be transported to a sun-drenched haven. The store's interior, designed in collaboration with the architectural firm OMA, features clean lines, natural materials, and a calming color palette. Think terracotta tiles, curved walls, and sculptural displays that showcase Jacquemus's latest collections.

Experiential Retail:

More than just a place to shop, the Jacquemus boutique is an immersive experience. The space features unique installations, like a "Le panier Soleil" bag display that evokes a Mediterranean marketplace, and a "bathroom" area with a bathtub overflowing with "Le Chiquito" bags.

A London Landmark:

With its prime location and distinctive design, the Jacquemus boutique is poised to become a new landmark on London's luxury shopping scene. It's a must-visit for fashion enthusiasts and anyone seeking a taste of Southern France in the heart of London.