AMI Paris Delivers Digital Delight: Unboxing the Mystery with Web3

AMI Paris, the Parisian fashion label known for its contemporary elegance and urban chic, has launched a unique Web3 activation that merges the thrill of surprise with the exclusivity of digital ownership. The AMI Mailbox, a limited-edition series of 999 mystery boxes, invites fashion enthusiasts to embrace the unknown and unlock a world of exclusive rewards.

Unboxing the Mystery:

Each AMI Mailbox is a digital collectible, or NFT (non-fungible token), that grants access to a unique surprise gift. The contents of the Mailbox remain a mystery until a designated reveal date, adding an element of anticipation and excitement to the experience.

Exclusive Rewards:

The AMI Mailbox offers a range of exclusive rewards, from coveted AMI garments and accessories to unique experiences and VIP access. Some of the potential prizes include:

• A private shopping session with Alexandre Mattiussi, founder and creative director of AMI Paris.

• Tickets to the next AMI Paris fashion show, including travel and accommodation.

• A selection of AMI garments and accessories worth up to €3,000.

• Access to exclusive digital content and private online sales.

A Web3 Experience:

The AMI Mailbox leverages blockchain technology to ensure the security and authenticity of each digital collectible. Owners can trade or resell their Mailboxes on specialized marketplaces, adding another layer of engagement and exclusivity to the experience.

Sources:

• AMI Paris: [https://www.amiparis.com/collections/unisex-ami-de-coeur-collection?gad_source=1&gclid=Cj0KCQiAgdC6BhCgARIsAPWNWH0lP8omZ9jfheXXLVq2YCAVg4bovHob3eBTBQzejU5Uwb176TTTqh4aAtROEALw_wcB]

• https://mysterybox.amiparis.com/fr/mailbox?mb=none&step=CHOOSE_BOX